As part of our A-B-C concept where we want to build communication around actual activation and value-creating activities for the target demographic, PFO and Dirty Butterfly called on a group of strong and independent women to become PFO friends and try PFO One for themselves. On 15 October we went out to Hagaparken in Stockholm, tried the bracelet on in order for this small group of aspirational customers to see the benefits of PFO first hand. They went out into the park in groups of three, went for a walk and then activated the alarm to let their shields know where they were, and in the case of one group the alarm went to security company G4S who came to a simulated rescue. The activation was then rounded off with a spa afternoon for all participants at Sturebadet Haga, and the night then continued with dinner and drinks at Buco Nero. A few words from the participants:
Vanessa Falk: “Headed to Hagaparken with Dirty Butterfly for a luxurious all-day event with PFO!” and: "I have activated the alarm and am now in the woods waiting to be rescued!”
Freja Kjellberg: “Had a wonderful day…thanks PFO!”
Sara Nory: “The bracelet is lovely…and the event was LUXURIOUS, so nice and a great group of girls.”
