Blogger's Wardrobe is not just any web site, not another way to shop online, and definitely not just an online lookbook. Co-owned by D<>B and advertising nouveau agency Studio Total, Blogger's Wardrobe is a movement and a community and a new way for brands and bloggers to interact, and our way trying to make the world better for both. The idea is simple enough, which is why we think it has the potential to grow into something big. Bloggers have become real influencers and powerhouses on particularly fashion and lifestyle consumer markets. Brands need the bloggers as media channels and reliable intermediaries of information – and the bloggers need the brands to provide them with everything from quality content to invitations to fashion shows and the best and most exclusive parties. Blogger’s Wardrobe is where bloggers and brands meet in a way that guarantees the integrity of both, the commercial integrity of brands and the journalistic integrity of the bloggers.
D<>B co-own the entire project and have been responsible for the full website development and operations since prior to the launch in late November 2011. We develop creative concepts to expand the Blogger's Wardrobe website, we work with business development toward current and potential brand partners, and we continuously maintain relations with the existing blogger community as well as looking into expanding further. For more info on Blogger's Wardrobe, please visit the website here.
An exclusive web shop where everything is free of charge
For a long time we have had a vision of true New York style brunch parties in Stockholm, where the best, happiest and most hard-partying crowd in town would meet up, during daytime on a Saturday and party like it’s, well, nighttime. Or better. We always knew that sometime sooner or later we would bring this concept to life, and when we got the opportunity to make it happen together with our client Buco Nero we jumped on it. Twice we have made the Dirty Brunch crowd come together and make the restaurant explode in the middle of the day, and somewhere sometime soon we will do it again. We get calls, texts, emails almost daily asking us to put on another Dirty Brunch asap. The Dirty Brunch concept is owned and produced by Dirty Butterfly, and to us this is a concept that has helped us put Buco Nero on the map and make people talk about it with their friends, and their friends in turn. Successful Action-Based Communication if you ask us!
A daytime night club
At D<>B, content marketing is a key part of credible brand communication. In general, informative, editorial content creating value for the target group, helps build brand awareness, customer loyalty and customer engagement. This is why we in collaboration with ad guys The Pistol Agency and Swedish media house Nyheter24 have created and launched Stockholm’s newest club and entertainment site Tête-à-Tête – because Stockholm is more fun than you think. Together we want to give a more personal, messy and fun account of the Stockholm nightlife.
Tête-à-Tête is based on editorial articles and strong associations with the right people in the right places. Tête-à-Tête is a way to reach both those setting the trends and those following, and is a media channel reaching the full youth demographic in Sweden through Nyheter24. The integrated offering of events, seeding and communication in social media and other channels is a way of accessing Stockholm’s – and thereby Sweden’s most colorful demographic in strong and credible context. Stockholm really is more fun than you think!