For their Innovation issue, New York Times Magazine let various creatives reinterpret their classical logo, and here are a selection of the results. Aside from being beautiful visually, the logo is more or less recognizable in all of them. With a strong brand identity like they do, this kind of creative update is a nice way of employing brand networking aspects of using creatives to give a modern impression of a classic media powerhouse brand. We like. Images and the rest of the logos at NYTimes.com here.
New York Times Magazine: Innovation Issue
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