Action-Based Communication

Action-Based Communication as the basic concept for branding and communication means that your brand needs to rethink what you stand for and how you want to be perceived by your target customers. In a world of social interaction and genuine transparency, communication can no longer be about pushing sales arguments about your brand’s USP or key benefits – you need to evolve from trying to tell people who you are or want to be, into being that way, (brand strategy) doing things that show them who you are (brand communication), and socializing with people and brands to mutual benefit (brand networks). Communication should be the extension to a wider audience of the value you create for your key customers.

Delivering outstanding value in products or services has always been what separates successful companies from others. It now needs to be at the core of communication as well. If your communication can strengthen and extend the value provided to your customers, it will create stronger customer relationships over time, which will be a key competitive advantage for your brand.

BRAND STRATEGY

On a strategic level, D<>B can help you analyze your current brand positioning, diagnose what your business and communications challenges are, help set goals and objectives and make plans for achieving these. Together we can establish what kind of brand you want to be and be perceived as, and deliver coherent short- and long-term strategies on company, brand and product level. We as an agency are not tied to any preconceived ideas about which channels, platforms or messages are the best, so we are free to develop solutions for each client depending on how to best find, target and reach their specific target group. Based on existing strategies, we can develop and plan creative concepts and ideas as a basis for solving our clients’ business objectives and needs.

BRAND COMMUNICATION

Dirty Butterfly is not solely a communications consultant – we are not afraid to get our own hands dirty and take part in the operative/tactical level of communication if that helps us and our clients get the work done. Based on brand strategy, D<>B can communicate for and on behalf of our clients across different channels, platforms and IRL in order to reach the target group where they are and where it is most cost-effective for the client. Activities include editorial production and content marketing, value-creating events as a means of building and strengthening customer relationships, developing/delivering aspirational product values, and social media services as communicative support for all other activities.

BRAND NETWORKS

In a world of social interactions both online and in the real world, there is nothing more powerful than showing who you are by showing who you are friends with. We help brands find other brands or people who share the same values, or strive toward the same goals or objectives in differing ways. Collaborations through co-branding, ambassadorships, sponsoring, media partnerships and mentorships are all ways that can help them achieve their separate and mutual goals. We help clients identify and benefit from synergies between brands, people, or people/brands in order to create value by utilizing and mobilizing equal or overlapping target groups for the mutual benefit of everyone involved.